Carlos Santana - National Venue Promotional Campaign

OBJECTIVE:

To support marketing efforts and drive general sales for SANTANA: SUPERNATURAL at the Joint at Hard Rock Hotel & Casino Las while AEG was under staffed.

APPROACH:

Mixed Media Entertainment used the legendary iconic status of Santana to garner out of market exposure for his residency at Hard Rock Hotel & Casino utilizing national, regional and local media outlets.

RESULTS:

MME was able to secure over 30 individual promotions for trade in 2010. MME worked with national syndicators, Premiere Radio, Dial Global, Clear Channel and Cumulus. MME also secured promotions in top Las Vegas drive-in markets Los Angeles, San Diego, Salt Lake City, Tucson and Phoenix as well as Las Vegas. MME also worked off of Santana’s spin reports to target secondary markets as well as additional smaller drive-in markets.