Cher Milestone 100th Performance

Objective:

To create national and regional promotions to support general on sale efforts and increase brand awareness for Cher's resident production at The Colosseum at Caesars Palace.

Approach:

MME utilized the milestone of Cher's 100th performance on December 1, 2009 to secure regional radio and national television promotions that included a combination of prize packages highlighting the production as well as the amenities and brand recognition of Caesars Palace.

Results:

MME secured seven regional radio promotions that aired on Adult Contemporary, Soft Adult Contemporary, Contemporary Hit Radio, and Classic Rock formats in Salt Lake City, San Diego, Houston, Minneapolis, and Miami. All promotions included on-air, website, and e-mail blast exposure. To support the radio campaign, MME secured an exclusive national television promotion with EXTRA TV that aired during the milestone week, weekend, and was featured online for 2 weeks.