Paris Vegas: Eiffel Tower Experience

Objective:

To increase ticket sales at the Eiffel Tower Experience at Paris Las Vegas over the summer months while branding Caesars Entertainment’s “10 Millionth Visitor Trip to Paris Giveaway.” 

 Approach:

MME helped develop the “10 Millionth Visitor Campaign” in which the 10 Millionth visitor at The Eiffel Tower Experience at Paris Las Vegas would win a one-week trip to Paris France to visit the original Eiffel Tower. Targeting top Las Vegas drive-in markets MME created an Eiffel Tower Experience RFP which included the possibility of the not only winning the Las Vegas trip but of being the Millionth Visitor and winning a second trip to Paris, France. 

Results: MME was able to secure a national promotion with On with Mario out of KBIG in Los Angeles and its 50 affiliates as well as 12 additional promotions in key feeder markets. 
Markets: Los Angeles, Oxnard, Ventura, San Diego, Palm Springs, Tucson, Phoenix, Salt Lake City and Las Vegas.