The Ellen DeGeneres Show: "12 Days of Giving"

Objective:

Secure The Ellen DeGeneres Show "12 Days of Giving" studio audience giveaways for trade with no paid integration fee with MME handling the redemption of the 425 required packages, valid for one year.

Approach:

MME worked closely with Ellen's integration team to secure the studio giveaway waiving the integration fee as well as negotiated the contract to include pre-committed taped, in-show segments of our client's packages by field reporter Amy Rhodes.

Results:

MME has secured giveaways in the Ellen "12 Days of Giving" for five consecutive years. With limited segments during the 12 Days filming period a guaranteed in-show segment from a non-paying integration was a great feat to overcome. All packages were also given away in online sweepstakes.

- 2010: The Ellen show received the first exclusive to film The Cosmopolitan of Las Vegas prior to opening. A 2 1/2 minute segment aired on December 15th, the day the property opened to the public.

- 2011: The Ellen show showcased the opening of Caesars Palace's Octavius Tower. Two taped in-show segments were secured in the contract. The first aired in conjunction with the studio audience giveaway during the 12 DAys and the second aired in January.

- 2012: MME secured a taped Shania Twain personal message that was integrated into the studio audience giveaway.

- 2013: The Ellen show showcased the launch of the first-ever Nobu Hotel at Caesars Palace with a 2 1/2 minutes taped piece that aired with the studio audience giveaway. In addition, a 4 minute human interest segment was secured and given to a deserving woman who was surprised with a check from Ellen and a vacation to the Nobu Hotel at Caesars Palace

- 2014: A segment was secured that showcased the opening of The Chelsea, the properties new event venue, and Rose.Rabbit.Lie, a new unique entertainment, dining, and nightlife concept at The Cosmopolitan of Las Vegas.