Friday Night Fights at the Cosmopolitan of Las Vegas

Objective:   

Increase awareness of the “Friday Night Fights” at The Cosmopolitan of Las Vegas.  Due to the extreme scheduling conflicts with fighters MME created a strategic approach with the branded “Friday Night Fights” at The Cosmopolitan in 2011. 

Approach:

MME worked closely with local and regional radio, television, sports gyms and boxing outlets to increase awareness of the fight nights.  Partnering exclusively with national broadcast platforms to local remote broadcasting events MME exceeded the expected reach in the market.

Results:                                                                                                                  

MME garnered over 300K in media value for the two Friday Night Fights initiatives in 2011.  Using local and regional outlets with the inclusion of Spanish speaking outlets there were more than 50 media guests in attendance per initiative.