Georges Duboeuf Valentine’s Day Partnership

Objective:

To market Paris Las Vegas locally as the premiere destination for Valentine’s Day.

Approach:

MME developed a program for Valentine’s Day with the food and beverage department featuring Georges Duboeuf Saint Amour wine. A unique Valentine’s themed wine seminar was hosted in Napoleon’s with wine and chocolate tastings. Valentine’s Day features and specials were highlighted in the promotions.

Results:

Two week promotions were secured on KSNE Sunny 106.5, Fresh 102.7 with a weekend promotion on Mix 94.1 the weekend leading up to Valentine’s Day. The prizing included a Valentine’s Day stay at Paris Las Vegas and dinner for two. 
Qualifying winners received tickets to the wine event and bottles of Saint Amour wine. The wine seminar sold out and the event was successful.