Wynn Las Vegas: Lakeside, Fine Dining

Objective:

To increase brand awareness of the new restaurant Lakeside at Wynn Las Vegas utilizing the strong brand equity of Le Rêve – The Dream. 

 Approach:

MME paired the new Wynn Las Vegas restaurant Lakeside with a 2 night stay and tickets to Le Rêve - The Dream, in top FIT Las Vegas markets. Utilizing both national and regional television and radio contacts MME was able to target the defined demographic.

Results: 

Over the one year promotional period, MME was able to secure national promotions with On with Mario ( 50 affiliates), Delilah (200+ affiliates), as well as multiple promotions in 26 markets. Lakeside covers increased 
significantly. Markets: Los Angeles, Santa Barbara, Monterey, Riverside, San Bernardino, San Diego, Palm Springs, San Francisco, Tucson, Phoenix, Flagstaff, Salt Lake City, Seattle, Portland, Denver, Chicago, New York City, Greenwich, Philadelphia, Boston, Dallas, Houston, Austin, Miami, West Palm Beach, Las Vegas.