Las Vegas Review Journal "Best Of" Campaign

Objective:

For the new Bacchanal Buffet at Caesars Palace to be awarded the Las Vegas Review Journal’s readers poll “Best Buffet” for 2013 and use all “Best of” awards garnered by Caesars Entertainment to create a regional follow-up campaign. 

 Approach:

MME used local radio, television, print and retail activations to create promotional campaigns saturating the local market with Bacchanal Buffet messaging during the voting period. Using specially branded Bacchanal passes as prizing, MME was able to secure a large increase of local consumers who were prompted to vote in the following weeks.

Results: 

Bacchanal Buffet was awarded “Best Buffet” by the Las Vegas Review Journal’s Readers Poll in 2013. Caesars Palace was also awarded “Best Hotel” as well as the resident show Absinthe for “Best Adult Show.” MME then created a “Best of Caesars Palace” campaign utilizing all three winners as prizing for the out of market campaign. MME secured 8 promotions in the Las Vegas market including 6 radio, 2 point of purchase and one television. Regionally MME was able to secure 4 promotions in Tucson, 3 in Palm Springs, 2 in the Los Angeles area, 2 in San Diego and 4 in Salt Lake City.