National Television Promotion: The Ellen DeGeneres Show

Objective:

Secure studio audience giveaways for trade with guaranteed on-air segments during The Ellen DeGeneres Show’s 12 Days of Giving in 2010 and 2011. We also fulfilled the studio audience vouchers over the one-year redemption period for both promotions. 

Approach:

MME worked closely with Ellen’s integration team to optimize the ask with guaranteed segments with field reporter Amy Rhodes showcasing the package and property of both of our clients 

Results:                                                                                                                                                                                          

In 2010, we secured a giveaway with The Cosmopolitan of Las Vegas and negotiated an exclusive “first look” into the new hotel for Ellen’s field talent Amy. A 2 ½ segment aired on December 15, Cosmopolitan’s opening day.

In 2011, to showcase the opening of Caesars Palace’s new Octavius Tower in January, we secured a 12 Days Giveaway. A taped segment with Amy Rhodes was negotiated in the deal. A 3 minutes piece ran in conjuncation with the giveaway. A second segment was negotiated tied to another giveaway that aired in January. 

Additional national promotions were secured on Entertainment Tonight and Delilah. Internationally, a promotion was secured on GMTV, the UK’s top morning show.