SoBe Lifewater/Pepsi Multi-Market Paris Summer Escape

Objective: 

To leverage the exclusive relationship with Pepsi to secure additional marketing opportunities outside of the Las Vegas market to increase brand awareness for Caesars Entertainment properties to the general consumer.

Approach:

MME worked closely with the Pepsi marketing and brand teams to find the right product fit for the Paris Las Vegas customer profile. Harrah’s was able to supplement the SoBe Lifewater media spend with grand prize packages featuring a luxurious summer escape to Paris Las Vegas.

Results:

SoBe Lifewater regional radio promotions ran in 41 top markets promoting the new flavors for three to four weeks. In 2010, Paris Las Vegas was included in another SoBe Lifewater radio promotion that ran in 25 markets thus adding frequency to the same consumer.