Syndicated Radio Promotional Campaigns

Objective:

To increase reservations and revenue during Halloween weekend 2013 for Caesars Entertainment Las Vegas properties highlighting Caesars Palace, Rio All Suite Hotel & Casino, Planet Hollywood, Flamingo Las Vegas, PURE, VooDoo & Gallery Nightclubs. 

 Approach:

MME worked with Premiere Radio’s nationally syndicated radio programming to create unique flyaway packages individually designed for each show’s format and demographics. MME examined the over 100 different affiliate cities to effectively reach the target audience for each property and nightclub. MME also secured Orbitz as a travel partner to help support the promotions with no additional spend from our client. 

Results: 

MME was able to secure 4 national, one-week promotions, in more then 68 markets. Promotions were secured with live voiced spots by on-air talent; 
• Mario Lopez from On with Mario on KBIG in Los Angeles, (32 affiliates) 
• Elvis Duran from Elvis Duran and The Morning Show on WHTZ out of New York City, (72 affiliates) 
• Nikki Sixx from Motley Crew on Sixx Sense on KEGL out of Dallas, (52 affiliates) 
• Keith Sweat, on The Sweat Hotel on WMRZ (Kiss FM) out of Atlanta (47 affiliates)